Packaging

Lune Skincare

Packaging for a five-product skincare line that sells on texture, not promises.

Client

Lune Laboratories

Role

Lead designer

Year

2025

Services

Packaging, art direction, product photography

Challenge

Lune's formulas were good, but the bottles looked like every other amber dropper on the shelf.

Approach

We dropped the claims from the front of pack, gave each product a single number and let the materials do the work: frosted glass, warm paper labels and one line of type.

Outcome

The line sold out its first batch in eleven days and was picked up by two concept stores in Copenhagen.

11 days

to sell out the first batch

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Field

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Field

Product design